Friday, December 7, 2012

How to Increase Adsense CPC Rate

How to Increase Adsense CPC – Simple Tips
Recently one among my reader asked an issue concerning the CPC he receives for every click from adsense. he's obtaining around zero.01$ per click (yes, its terribly low). He asked ME to ascertain his journal for a few suggestions. I got wind the potential reasons for low CPC. during this post, let ME justify easy tips about a way to increase Adsense CPC.

What is Adsense CPC?

CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 = 0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.

Let’s See How to Increase Adsense CPC

1) Concentrate on Keywords, niche and topic
Not all kinds on content shows a similar kinds of ads. Advertisers pay(bid) more cash on explicit keywords which is able to pay smart CPC. you need to verify the high paying keywords for your journal topic and compose or embody them in your journal posts. Google Adsense robots scan your content before show ads, if they realize the precious keywords and helpful content, then Google can serve prime quality ads.

See Also,

How to realize high paying keywords for Google Adsense

This doesn’t mean, you have got to jot down solely regarding high paying keywords. obtaining programme traffic to high paying keywords is incredibly troublesome since it'll have additional competition.

You write what you recognize and wish to write, however detain mind regarding high paying keywords and embody them in few places.

Also, you have got accept the potential advertisers and competition of the subject you write. Let’s say you're writing regarding free stuff, then you will presumably get less CPC, as a result of none of the advertisers can pay high payout for complimentary stuff that they can’t sell. detain mind!, every publicist UN agency is advertising although Google (Adwords) that show as Adsense ads in our blogs, want our guests to their product page and convert them to sale, registration, or any action.
2) Enable Image and Text Ads.
Some people do not like image, Rich media ads in their blog posts, because they expect adsense ads to show like a link (text link). In my experience, image and multi media ads works well in all the places. If you have Text only ads, make them to image and text. You can see the different in next two weeks. I experimented several times and several places, then decided image and text ads works well. Google highly recommends Image and Text ads.
Here are the few reasons,
  • Image ads are likely to be clicked (High CTR)
  • All famous advertisers and product owners like to show their brands and products as an image or rich media, so this might bring quality ads and good CPC.
  • Only one image ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
  • More advertisers will target your ad slots directly if you allow image and text ads though Adwords or Google Ad Planner.

3) Too many Ads – Less CPC
Are you using all three adsense ad blocks? if yes,is it balancing your each post content?. I recommend to use all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google adsense robots.
If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interested ads for the visitors. At the end, you get clicks but no earnings because of low paying, non relevant and some times public ads too.

4) Monitor your Higher CTR Ad with Custom Channels
Channels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR and earnings of particular ad block. Create custom channels for each ad slot in your blog and monitor the performance for two weeks.
How this helps in increasing Adsense CPC?
  • Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which is performing well, so your earnings will increase.
  • Go to Next point.
5) First Ad unit in HTML Code Serves better ads
You may have one ad in header and different one within post content, that ad can load 1st in your diary page? clearly the ad in header, as a result of that's at the primary place in hypertext mark-up language code. usually Google servers quality and high paying ads to 1st ad wring a webpage, therefore during this example, it'll be the header ad.

So, successive question is, is your header ad obtaining smart CTR? here is that the clash. once your ad block within content is obtaining smart clicks (higher CTR) than header ad, however still Google can server smart ads in header. therefore you're wasting a number of the doable clicks here.

To fix this problems, Google suggests to ad your vital ad slot within div tag, that is explained clearly in Google facilitate page here. Adsense robots can serve extremely quality ads to the block with div tag notwithstanding wherever it's situated in hypertext mark-up language code. Use div tag to the great performing arts block that you made the choice by custom channels in early step.
6) Reduce Accident, Fraud and Useless Clicks
Don’t suppose you'll observe cash by clicking your ads from totally different IPs, raise your friends to click and something am fond of it. Google is incredibly sensible to search out out these varieties of clicks and that they can ban your account. Also, simply clicking ads and shutting the advertisers’ page now are notified to Google. Google is far concern concerning their advertisers conjointly, if your all clicks work like that with none advantages to advertisers what they expect, then Google may place your web site in lower place wherever quality ads are served.

In future arrange, make certain Adsense ads ar appear as if advertisements in your web site and your guests have an interest and clicking ads to go to advertisers page intentionally. don't mix an excessive amount of along with your theme and expect some accident clicks. You can’t survive with accident, fraud and fast browser closing clicks in future with Google adsense. This positively effects the CPC, once your diary guests reborn well by advertisers with quality clicks, then you will get quality high paying ads.

There ar few additional techniques accessible to extend Adsense CPC, i feel it'll be helpful once your diary started generating smart traffic. i'll publish them later during this diary. Stay tuned.

Believe me, a diary or web site would like time to get cheap financial gain from Adsense. It’s tasking, however significantly doable. The reader on mine, World Health Organization contacted American state, has one month recent with smart traffic and by average he get four clicks per day that is incredibly spectacular. however it'll take it slow to earn stable financial gain with Adsense.

2 comments:

  1. How html helps to improves adsense earnings?

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  2. Data given on this page is pretty good,but i think things can be made even simple and cpc of adsense can be increased very quickly if we focus on the basics of the adsense placement.Like we should keep in mind that adsense size and type,content on the blog,it should not be copied one,try to maintain the balance between do follow and no follow links,and try to spread the adsense all around on the front page of ur blog,insert the adsense in between the content so as to increase the number of clicks on adsenseuse.Learn more about SEO, Social Media, Branding, PPC, Web Design, Web Development, Mobile Apps etc...(www.digitalspykers.com)

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